Tuesday, September 21, 2010
All sessions in Track 4 will be held in LaFleur 2 and an All Access Pass is required to attend – register for one now!

Best Practices in Advance-Consent Marketing
10:00 a.m. - 11:00 a.m.
Speakers: Sara Craven - Verifi, Linda Goldstein - Manatt Phelps & Phillips, Jeff Knowles - Venable LLP, David Wallace - Syndero

With a number of entities—including the Senate Commerce Committee, the FTC, state attorneys general, MasterCard and Visa—scrutinizing these marketing tactics, marketers have understandably experienced confusion regarding sound business practices in this area. An ERA task force of business professionals, industry attorneys and policy experts has been hard at work to put the industry back on solid footing with regard to these marketing strategies. Representatives will outline their findings and provide an update regarding the latest news on this fast-moving issue.

Why a Colorado State Law Could Turn e-Commerce on its Head
11:15 a.m. - 12:15 p.m.
Speakers: Pat Donohoe - Syndero, Bennet Kelley - Internet Law Center, Matthew Schaefer - Brann & Isaacson

The Colorado legislature recently passed a bill that requiring online retailers either to start collecting sales taxes or provide a summary of customers’ web purchases in the state to ensure that residents remit the proper use tax on these transactions. Other states are starting to see this as model legislation—while some members of the online community are mounting a legal challenge.

Has the Colorado law changed the game?

Learn how industry leaders are preparing to comply, whether the law will stand and if other states will follow suit.

Waging War on Counterfeiting
1:30 p.m. - 2:30 p.m.
Speakers: George Borkowski - Venable LLP, Jonathan Gelfand - Product Partners LLC, Greg Sater - Rutter Hobbs & Davidoff

If you’re a direct response marketer, you know that counterfeiting is a problem of epidemic proportions. It often seems as though there’s very little that one company can do to protect its interests.

In actuality, the global war against counterfeiting is one that’s fought on many fronts: in judicial systems, via diplomacy and government affairs advocacy, by working with customs officials or the foreign factories themselves.

Attendees to this vitally important session will learn more about the scope of the problem, as well as the multi-pronged effort necessary to stop counterfeiting cold.

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