Tuesday, September 21, 2010
All sessions in Track 2 will be held in Petrus 1 and an All Access Pass is required to attend – register for one now!

Engage Consumers in Their Natural Habitat
11:15 a.m. - 12:15 p.m.
Moderator: Chris Peterson - R2C Group
Speakers: Dan Greene - Google, Bryce Marshall - Knotice, Ken Osborn - Liquid Focus Direct

Today’s consumers have a vast, and growing, array of options for forming a purchase decision. From search to peer reviews to online social portals, purchases can be influenced in any number of ways. While television remains at the center, the relationship between TV, the Internet and mobile has never been closer. As consumers toggle between their TV, laptop and smart phone, the immediacy of direct response advertising is driving their purchasing behaviors and influencing where they find products in retail environments.

Listen to industry leaders discuss how multichannel, integrated direct response campaigns are re-shaping the advertising and retail landscapes through engaging creative, innovative media and cutting-edge reporting technology that work together to deliver bottom-line success for brands and retail outlets.

Drive Conversion Through Landing Page Optimization
2:45 p.m. - 3:45 p.m.
Speaker: Timothy Seward - ROI Revolution

Your landing pages present the classic "good news, bad news" scenario. First, the bad: chances are, the pages to which you send your valuable—and expensive—web traffic are horribly underperforming. Even if your online marketing efforts are profitable, it’s likely that your landing pages are critically flawed. The good news? There could be a goldmine awaiting if you properly test and optimize these pages. Double-digit conversion increases are very common and the potential impact on your bottom line is tremendous.

Join landing-page optimization guru Timothy Seward—CEO of ROI Revolution, a leading online marketing agency—as he outlines proven strategies for tapping into this profitability. Seward will teach you the latest techniques for utilizing Google’s free testing and optimization platform—the real wins happen when you know what to test and when. You’ll be astounded to see some of the dramatic, real-world before-and-after examples Seward will share—and you’ll leave the session with actionable best practices for fully leveraging your landing-page traffic.

See Seward's blog post about this session!

Bonus presentation: Seward will outline an advanced, bleeding-edge tactic that is surprisingly simple to implement: Online Re-marketing. With re-marketing, you can target the majority of visitors who come to your website without making a purchase. Your text, image or video ads can literally follow them around the Internet until they buy!

Phone Smarts: Real-World Mobile Success Stories
4:00 p.m. - 5:00 p.m.
Speakers: Jason Cianchette - Liquid Wireless, Sally Dickson - MMSI, Jason Spievak - RingRevenue

For years, mobile was the platform that was just around the corner. It was easy to imagine its awesome potential, but when it came to actually executing campaigns, the channel was unproven.

Those times are over. Mobile has arrived. Moreover, it’s a superb platform for the direct-to-consumer marketer. Join mobile marketing experts for an interactive discussion on what’s currently working in mobile—with a special emphasis on the D2C space. These aren’t futuristic or pie-in-the sky strategies; they are proven best practices currently leveraged by leading D2C marketers, and the panelists will support each one with real-world examples from actual campaigns.

Don’t miss this opportunity to learn how you can leverage the mobile platform’s unique and powerful attributes—today!

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