More than 50 speakers across more than 18 education sessions are expected to speak at the 2010 ERA D2C Convention. Speakers come from a wide variety of backgrounds and cover every aspect of the direct response marketing industry – from online, radio, TV and mobile – and everything in between. Education Tracks 1 through 4 are taking place on Tuesday, September 21, the day before the show floor opens.

Scott Boilen, Allstar Products Group
Scott Boilen has had over 15 years experience in Direct Response Media and the Consumer Products industry. Mr. Boilen is one of the founders of Allstar Products Group, LLC, and acting President-CEO. Allstar has emerged as one of the country’s most innovative and successful product development and marketing companies, creating multi-million dollar brands such as Aqua Globes, Green Bags, Topsy Turvy, Bendarros, and Snuggie.
Scott Boilen is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

Paul Boisvert, Yahoo Merchant Solutions
Paul Boisvert leads strategy and product development for Yahoo's e-commerce business, which boasts more than 45,000 small business customers and hosts billions in transactions each year. In his 5 years with Yahoo! Small Business, Paul has led key projects. Immediately prior to Yahoo!, Paul was an interaction designer at Homestead Technologies developing innovative and usable interfaces for web and desktop applications.
Paul Boisvert is speaking on the "Rapidfire: 25 Techniques to Drive Backend Profits" panel in Track 3.

George Borkowski, Venable LLP
George Borkowski is the co-chair of Venable's national Intellectual Property Litigation Group. He has spent his career representing major entertainment and technology clients at the intersection of content creation and protection with technology, with a focus on the impact of technology on traditional intellectual property rights and business models. Mr. Borkowski represents leading entertainment, video game and software companies and industry associations, as well as technology companies, and has handled the full continuum of IP and technology litigation, anti-piracy and rights enforcement, and counseling. In addition to his entertainment IP industry work, Mr. Borkowski handles patent, trade secrets, digital copyright and anti-piracy cases for major computer and software companies and semiconductor manufacturers. He also has represented a leading wireless provider in trademark and network development disputes in California.
George Borkowski is speaking on the "Waging War on Counterfeiting" panel in Track 4.

Jason Cianchette, Liquid Wireless
Jason Cianchette is the founder of Liquid Wireless, a performance based media buying agency focused exclusively on the mobile web. Liquid Wireless runs cost per action campaigns for a number of national direct response advertisers that target the 75 million American’s who now surf the web from their mobile phone. Previously, Jason was the Vice President of Product for MocoSpace, which was the third most heavily trafficked mobile site in North America. Before MocoSpace, Jason helped create direct marketing campaigns for Major League Baseball, AT&T, Citibank and General Motors.
Jason Cianchette is speaking on the "Phone Smarts: Real-World Mobile Success Stories" panel in Track 2.

Brendan Condon, REVShare
Brendan Condon comes to REVShare with over 25 years of global media experience across the Time Warner organization – specializing in media monetization. As a senior vice president for AOL and the managing director for the company’s London-based international advertising divisions, he led a team of 500+ employees across 10 European countries and Japan. Mr. Condon is an industry-leading executive who has specialized in all aspects of media including Video, Web Display, Mobile, and Ad Serving, - across portals, 3rd party ad networks, vertical publishing houses, social networks and emerging technologies. His background includes extensive experience in strategic prospecting, evaluating, and acquiring or partnering with companies of scale across varying media sectors.
Brendan Condon is speaking on the "Opposing Forces" panel in Track 3.

Sara Craven, Verifi
Sara Craven joined the Verifi team in July 2009 as its General Counsel and is responsible for oversight of all legal affairs of the company. Prior to Verifi, Sara spent over 7 years representing a broad range of clients in various industries including gaming, music downloading, credit reporting and many companies in the e-commerce community. She has represented clients in transactional matters including contract drafting and negotiation, management of corporate affairs and day-to-day legal issues. Sara has also spent a great deal of time representing clients in complex business litigation matters in both state and federal court. Sara holds a Bachelor of Arts from the University of California Santa Barbara and received her Juris Doctorate from Santa Clara University School of Law.
Sara Craven is speaking on the "Best Practices in Advance-Consent Marketing" panel in Track 4.

Tom Davis, USA 800
As CEO and employee owner, Tom Davis is responsible for providing leadership and strategic direction for USA 800 to sustain profitable growth. Tom, who has been with USA 800 for over 18 years, led the conversion from a private organization to employee ownership. “The most important aspect of the people of USA 800 is the employee-ownership and the shared success which breeds teamwork, innovative thinking, a customer–centric mentality, and an entrepreneurial spirit.” USA 800 has been able to drive profitable growth, even in a down economy, because they deliver results for their clients. Tom also likes to deliver on the court playing pick-up basketball and coaching his kids.
Tom Davis is speaking on the "Best Practices in Teleservices" panel in Track 3

Sally Dickson, MMSI
Sally Dickson, president of MMSI since 2006, has over 30 years of direct response, marketing and television sales experience. As a former business owner, Ms. Dickson also has an entrepreneurial background that prepared her well for her role as president of MMSI. Today, while focused on the strategic growth of the company, Ms. Dickson plays a key role in new client development and client relations, leading a growing team of account executives. Early in her career, Ms. Dickson served as media director of the former Dial Media Inc., originators of the legendary Ginsu Knife, Armourcote Cookware and many other famous direct response offers. In addition to her agency background, Ms. Dickson spent seven years in television sales at WPRI-TV, Providence, RI. Her combined experiences in media buying and television sales management have given her a unique perspective on the dynamics of direct response television media placement, expanding over the past decade to include internet and mobile channels.
Sally Dickson is speaking on the "Phone Smarts: Real-World Mobile Success Stories" panel in Track 2.

Stacy Durand, Revenue Frontier/Media Design Group
As President of Revenue Frontier and Media Design Group, Stacy Durand is responsible for placing proprietary and paid media for some of the largest clients in the industry. With nineteen years of direct response experience, fifteen as the EVP of Mercury Media, Stacy is one of the leading experts in the media industry. After joining Revenue Frontier, a direct marketing company that offers unique media and marketing opportunities in live shopping, television and radio, in 2005, she was able to double the companies client list and billing in less than a year. After four years at Revenue Frontier, Stacy and Revenue Frontier have partnered to form Media Design Group, a traditional paid media agency. Stacy’s vision was to open a boutique media agency with superior client service. Marrying MDG and RF provides the clients with the perfect mix of both traditional and CPA media buying. Durand’s industry involvement is expansive. She is very involved in the DMA and ERA. Stacy has served as Chairperson of the ERA’s Media Council, ERA’s Membership Committee and ERA’s Education Committee. She was also awarded ERA’s “Volunteer of the Year” in 2006. Stacy is currently on the Board of Directors of the Electronic Retailing Association.
Stacy Durand is moderating the "DRTV 101" panel on Tuesday, September 21.

Maria Eden, Mercury Media
Prior to joining Mercury Media, Maria Eden was the co-founder and President of Direct Response Media, Inc. (DRMi), a full-service media agency. With more than 30 years of successful DR media management experience, Maria has expertise in all aspects of media including television, newspaper, magazine, radio and inbound telemarketing. She also has extensive experience on the client side. As Media Director for National Liberty Marketing (now AEGON), a leader in direct response advertising, Maria developed an in-house television media buying service and grew billings to $22 million over four years – a pioneering and extremely successful effort in the direct marketing industry. Maria has also held positions as Media Director for Byrnes and Takiff, working with major clients such as Union Fidelity. Previously, she was East Coast Account Representative for NICE Corporation (now Convergys).
Maria Eden is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

Matthew Fisher, LiveOps
Matthew Fisher is responsible sales, business development and client services for LiveOps Direct Response business unit. Mr. Fisher has been with LiveOps since 2003 and until recently was responsible for the successful deployment of customer projects as VP of Client Services. Prior to LiveOps, Mr. Fisher worked with the core LiveOps engineering team at Netscape, developing its Internet browser. He holds an MBA from the Haas School of Business at the University of California, Berkeley and a Bachelor's degree in Math from the University of California at Davis.
Matthew Fisher is speaking on the "Best Practices in Teleservices" panel in Track 3 and the "DRTV 101" panel on Tuesday, September 21.

Douglas Frankel, Broadcast Communications Media, Inc.
Douglas Frankel is the founder and president of Broadcast Communications Media, an innovative marketing and media company, started in 2008, specializing in creative solutions for the direct response broadcast industry. Broadcast Communications wealth of experience in radio, television and print media buying has allow the company to become one of the leaders in the direct response industry. Prior to starting Broadcast Communications Media, Mr. Frankel spent over 11 years with United Broadcast Sales, Inc. From 1994 until his departure in the spring of 2001, he served as a partner at United Broadcast Sales, concentrating on new business development. Prior to this, Mr. Frankel was vice president of radio operations for the Financial Broadcasting Networking, the first 24 hour business radio network in the U.S. From 1985-1989, he worked at KRTH Radio as an account executive and retail sales manager. Mr. Frankel graduated from UCLA and lives in Santa Monica, CA and enjoys playing guitar, writing music, golf and meditation.
Douglas Frankel is speaking on the "Triggering the Purchase Impulse: Create the 'Ah-Ha' Moment" panel in Track 1.

Jonathan Gelfand, Product Partners LLC
Jonathan Gelfand has over 13 years of experience representing clients involved in entertainment, new media and emerging technologies, advertising, privacy and marketing, and intellectual property matters with a focus on direct response marketing, multi-level marketing, and electronic retailing. For over four years, Jonathan has been General Counsel for Product Partners, LLC. Jonathan additionally serves as the Senior Vice President, Business Development for the company. Among his business and legal services, Jonathan provides counsel for a myriad of activities, including: complex contract negotiations; Federal Trade Commission, Food and Drug Administration and other federal and state regulatory compliance and intellectual property maintenance and protection. Very active in the electronic retailing community, Jonathan currently serves as Chairman on ERA's Government Affairs Committee and the Government Relations Committee and Lawyers Council for the Direct Selling Association. Jonathan also maintains a busy pro bono docket.
Jonathan Gelfand is speaking on the "Waging War on Counterfeiting" panel in Track 4.

Christine Georgakakis, TV Guide Network
Christine Georgakakis is senior vice president of advertising sales for TV Guide Network. Ms. Georgakakis oversees DR ad sales for the Network and Online. Ms. Georgakakis’ 20-plus years in television has included various advertising sales roles in cable, digital and interactive.

Christine Georgakakis is speaking on the "Opposing Forces" panel in Track 3.

Peggy Gobel, Cannella Response Television
With over ten years experience in the DRTV world, Peggy Gobel knows what it takes to manage a successful cable campaign. She has a proven track record of managing some of the largest and most successful DRTV campaigns in the industry in product categories ranging from household products to fitness. Ms. Gobel currently manages all cable buys for Cannella Response Television, Inc. and oversees the company’s media buying and trafficking teams. She is also responsible for developing media plans, analyzing media expenditures, and working closely with DRTV clients to ensure the success of the smallest to the most aggressive media needs. Ms. Gobel’s education is in Profession Communications with a focus in leadership development.
Peggy Gobel is speaking on the "Opposing Forces" panel in Track 3.

Love Goel, GVG Capital Group
Love Goel is one of the most innovative and transformational business leaders of our time, widely regarded as the “Father of Multi-Channel Retail”. His inspiring life story is chronicled by the Wall Street Journal, CNN, CNBC, Nikkei, several business books and magazines. He serves as Chairman & CEO of GVG Capital Group, a global private equity firm focused on multi-channel innovation. In his 20's, as Chief Operating Officer he transformed two American icons -Macy's and Fingerhut -the largest, most profitable department store and catalog retailer into 2 of the top 3 multi-channel retailers in the world. He built the world’s largest Apple store as a teenager, worked on Sears' successful turnaround in his early 20’s, and by his late 20’s became a top Silicon Valley CEO and the only person to build three internet startups into $1 billion+ companies -the world’s largest retail e-commerce network, customer analytics and e-fulfillment companies. He is a highly sought after keynote speaker and media personality.
Love Goel is delivering the keynote presentation, "Innovation 3.0: Winning Customers in a Multichannel World" on Wednesday, September 22, 9:00 a.m. - 10:00 a.m.

Linda Goldstein, Manatt, Phelps & Phillips LLP
Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She represents clients in every sector of the advertising and marketing industry in advertising, intellectual property, and Internet matters. Her practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies, representing clients in false advertising cases, both in court and before the NAD, advising clients on promotional marketing campaigns and negotiating and drafting talent, agency client and other advertising related agreements. Ms. Goldstein has extensive experience in representing clients in proceedings brought by the Federal Trade Commission and by State Attorneys General throughout the country. She has handled numerous high profile FTC investigations and enforcement actions involving substantiation of advertising claims, compliance with Trade Regulation Rules, and various marketing practices. Ms. Goldstein has also represented clients across a broad spectrum of product categories in industry-wide and individual state Attorney General proceedings.
Linda Goldstein is speaking on the "Best Practices in Advance-Consent Marketing" panel in Track 4.

Dan Greene, Google TV Ads
Dan Greene is currently the Head of Online Sales and Operations for the TV Ads Group at Google. He and his team are responsible for managing and growing this emerging advertising business for Google’s online channel. Dan joined Google in 2007 and spent his first two years managing the Travel Industry ad-group. As the head of Travel, Dan and his team developed both online SEM and SEO marketing strategies as well as integrated marketing plans involving Google TV, YouTube, and Display based advertising. Prior to joining Google, Dan was the VP of Business Operations for an aviation startup company; and prior to that, the Director of Deal Development and Special Programs for Rubloff Development Group.
Dan Greene is speaking on the "Engage Consumers In Their Natural Habitat" panel in Track 2.

Tim Harrington, Harrington Multi Media Marketing
Tim Harrington has served as Chairman of the Board and CEO of hm3 since its inception. From 1987 to 1991 he served as President of Quantum International, which parlayed a $75,000 investment into $50 million in first year sales. Tim served as Executive Vice President of National Media from 1991 to 1994. Tim moved to St. Petersburg in 1994 as the co-founder of HSN Direct. HSN Direct was a 51/49 joint venture with the live shopping giant, HSN. He became President of Reliant International Media Corp. in 1997. Since 2008 he served as President of TVGoods.com LLC, and in 2010 became Chairman and CEO of Harrington Multi Media Marketing. In 2009 he was named a member of the Nominating Committee of ERA, which is considered the premier trade organization for the direct response marketing industry.
Tim Harrington is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

Marc Haskelson, Arniso, Inc.
Marc Haskelson, president of Arniso, Inc., has more than 20 years of sales, marketing and operational leadership holding executive positions at Concept 2 Consumer, Litle & Co. , Hearst and NewRoads (now GSI). He utilizes his knowledge of fulfillment, customer care, payment processing and database marketing to enable direct marketers achieve their goals and objectives. Mr. Haskelson earned a Masters in Business Administration from Adelphi University and holds a B.S. degree in Business Administration and Direct Marketing from SUNY College at Plattsburgh.
Marc Haskelson is speaking on the "Rapidfire: 25 Techniques to Drive Backend Profits" panel in Track 3.

Timothy Hawthorne, Hawthorne Direct
Timothy R. Hawthorne, regarded by many as the “Father of the Modern Infomercial,” is founder, chairman and executive creative director of Hawthorne Direct, a leading full-service direct response agency. A graduate of Harvard University, a D.G.A. director, and former network documentary producer, Mr. Hawthorne’s agency has produced or managed more than 600 campaigns for such leading-edge clients as Apple, Discover Card, US Navy, Time-Life, AARP, Paramount, Bose, Taylor Made, and Nissan. Author of numerous articles, a sought-after speaker, and expert witness, Mr. Hawthorne was named Entrepreneur of the Year by USA Today/Ernst & Young, and one of the 25 Most Influential People in DRTV by Response magazine. He received the Electronic Retailing Association Lifetime Achievement Award in 2006.
Tim Hawthorne is moderating the "Opposing Forces" panel in Track 3.

Jeffrey Knowles, Venable LLP
Jeffrey Knowles manages Venable’s Government Division and heads the firm’s Advertising and Marketing Practice Group. He is also a member of Venable's Executive Committee. He focuses on national television advertising, direct-to-consumer marketing and e-commerce. Mr. Knowles founded and served for thirteen years as general counsel to the Electronic Retailing Association (ERA). He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, Consumer Product Safety Commission, and self-regulatory bodies such as the Electronic Retailing Self-Regulatory Program and the National Advertising Division of the Council of Better Business Bureaus. Mr. Knowles is a former member of the Board of Directors and a past Chairman of ERA and past Chair of the association's Government Affairs Committee.
Jeffrey Knowles is speaking on the "Best Practices in Advance-Consent Marketing" panel in Track 4.

Nancy Lazkani, Icon Media Direct, Inc.
Nancy Lazkani is CEO of Icon Media Direct, Inc. Ms. Lazkani’s agency is notably one of the fastest growing woman-owned businesses located in the Los Angeles area with projected billings of $200 million for 2010. Icon Media Direct was named as one of the top 10 places to work by San Fernando Valley Business Journal for the past three consecutive years for 2008 – 2010. Her firm specializes in direct response marketing and advertising, which is one of the fastest growing forms of advertising of this decade. Ms. Lazkani has a wide range of experience with a vast array of clientele, having worked with such clients as Church & Dwight, Telebrands, Sears, Philips Electronics, Guthy Renker, Ontel Products, MGM Studios, Universal Home Video, Mattel, Shell Oil, Hoover and Clorox.
Nancy Lazkani is speaking on the "DRTV 101" panel on Tuesday, September 21.

Fern Lee, Factor Nutrition Labs
Fern Lee has over 25 years as an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple globally recognized media, entertainment and lifestyle/fitness/beauty brands. As a Principal and Chief Marketing Officer for Factor Nutrition Labs, Fern has been particularly successful applying direct response to the online and offline marketplace. This has allowed Fern to identify profitable customer segments, cultivate ways to favorably position her client's products and services, and ultimately create break-through marketing campaigns that deliver brand and retail initiatives. Before joining FNL, Fern’s consulting company, Thor Associates, successfully engaged clients that included: Pets United, Syndero, Sylmark, Vertical Branding, BodyRev, HCI Direct/Sculpz, Click-N-Kids, Banital, and Semprae Labs/Zestra. During Fern’s career she has managed annual budgets in excess of $100 million plus, hired and mentored staffs, and been responsible for almost every marketing discipline, including: online/offline integration, increased ROI, consumer and trade advertising, customer acquisition promotions, production of long and short form DRTV, International, metric modeling, media analysis, telemarketing, customer service and social media. As EVP at Gaiam and Good Times Entertainment, Fern’s leadership influenced the success of: Billy Blanks, The Firm, GT Xpress, Richard Simmons, Leslie Sansone, Turbo Cooker, and many more beauty and fitness verticals.
Fern Lee is speaking on the "Opposing Forces" panel in Track 3.

Adam Levy, Tristar Products
After managing Tristar's Canadian retail sales division, Adam Levy joined our team as Director of New Business Development in 2004. Adam's expertise is in cultivating relationships with strategic partners and fostering emerging business opportunities. Adam also collaborates in managing special projects. Prior to joining Tristar, Adam honed his skills over 10 years in the industry. His vast experience includes managing and owning his own business, developing and marketing unique products for TV/Home Shopping and spearheading international product distribution.
Adam Levy is speaking on "The Hitmakers" panel in Track 1.

Collette Liantonio, Concepts TV Productions
Collette Liantonio is founder and president of Concepts TV Productions. Since 1983, Collette’s written, produced, and directed thousands of commercials and infomercials that have become award-winning legends such as Bedazzler, George Foreman Grill, Contour Pillow, Hairagami, Emery Cat, EZ Combs, Heat Surge Fireplace, Ped Egg, Twin Draft Guard, and Wonder Hanger. Collette has been recognized as “One of the 25 most influential people in DRTV” as well as “Infomercial Queen” by NJ Savvy Magazine. She has served on the Electronic Retailing Association’s Board of Directors, and is currently a member of the Electronic Retailer Magazine Editorial Advisory Board.
Collette Liantonio is speaking on the "DRTV 101" panel on Tuesday, September 21.

Kevin Lyons, Opportunity Media
Kevin Lyons is President & founder of Opportunity Media Inc. and represents Lifetime Networks, now part of AETN, for long form direct response. Heading that effort for three national cable networks, Lifetime, Lifetime Movie Network and Lifetime Real Women along with five digital properties, Mr. Lyons is a consistent contributor to direct response publications and has been a panelist at several ERA events. Prior to Opportunity Media, he led a national sales & marketing organization at AT&T. A graduate of Fordham University, he also holds an M.B.A. from Columbia University.
Kevin Lyons is speaking on the "Opposing Forces" panel in Track 3.

Bryce Marshall, Knotice
Bryce Marshall is the Director of Strategic Services at Knotice. An expert marketing strategist, Mr. Marshall creates powerful and profitable online marketing strategies for a wide range of companies from growing eCommerce firms to massive Fortune 200 companies. Mr. Marshall is especially skilled at creating multi-channel strategies for a wide range of companies. In addition to his skills as a strategist, Mr. Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications and national publications including USA Today, MarketingProfs Read Write Web, Restaurant Hospitality, and Internet Retailer. Mr. Marshall holds the prestigious expert status on The Focus Network, where he regularly contributes content and provides insight to fellow marketing professionals. He is an active member of the American Marketing Association, recently completing a stint as Akron/Canton AMA chapter president.
Bryce Marshall is speaking on the "Engage Consumers In Their Natural Habitat" panel in Track 2.

Robert Medved, Cannella Response Television, LLC
Robert Medved is CEO of Cannella Response Television, LLC, a full service infomercial and performance based media agency. He became a partner in the company in 2004. Under his leadership, the company has grown to more than $250 million in annual billings, with a six year period of 100% growth. Robert also oversaw the company’s acquisition of a Los Angeles direct response agency and the opening of an office in New York, both in 2005. Rob has been instrumental in the development of Cannella’s satellite TV business and expansion of their server-based programming distribution. Rob has contributed to numerous industry publications and moderated and served on various industry trade show panels. He also helped compile “Infomercial Insights,” Cannella Response Television’s textbook on the infomercial industry. The father of three daughters, Robert earned a Bachelor of Arts degree in English from the University of Wisconsin in Madison.
Robert Medved is speaking on the "DRTV 101" panel on Tuesday, September 21.

Jeff Meltzer, Meltzer Media Productions
As one of the acknowledged creators of the modern day infomercial, for over 20 years the name Jeff Meltzer has been synonymous with the highest standard of excellence in direct response TV (DRTV). Jeff has seen the entire evolution of the DRTV genre unfold before him. He is recognized as one of the leading DR Producer/Directors in the nation. His company, Meltzer Media Productions, has generated over 1 billion dollars in direct to consumer sales. He also has extensive product marketing, financial and media expertise. Since the mid–eighties, Meltzer Media Productions has produced over 2000 DRTV TV and radio campaigns. These campaigns span every product category and all price ranges. Jeff is a regular in the direct response industry and college lecture circuit. He is a frequent contributor and quoted expert in the industry’s trade newspapers and magazines. Currently, Jeff is the Co-Chairman of ERA's Public Relations Committee.
Jeff Meltzer is moderating the "Tracking DRTV Trends: 2010" panel in Track 1.

Cathy Miller, Provo Craft and Novelty, Inc.
Ms. Miller has been with Provo Craft and Novelty Inc. for five years. She currently heads up the creative strategy, facilitates DR productions, manages and trains call centers, customer care centers, assists in the digital creative and managing of all results. Ms. Miller brought the DRTV format to Provo Craft about 3.5 years ago, finding the venture to be a profit center as a standalone and also to galvanize incredible success via their retail brick and mortar and web businesses. She is a published author and an award winning passionate DRTV host and trainer, skilled at mass rally motivation. She was formerly with Pepsico’s Yum Brands for 22 years where as Vice President of Operations. She is a six sigma graduate of Bringham Young University.
Cathy Miller is speaking on the "Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars?" panel on the show floor on Wednesday, September 22.

Kathi Moore, ENGAGEM3NT
Kathi Moore has skillfully navigated the Direct Response waters since 1984. For the past decade, Kathi has focused her attention on bringing successful English language advertisers into the US Hispanic marketplace, garnering her reputation as a leading expert in US Hispanic advertising. As President and CEO at ENGAGEM3NT, she is responsible for overall operations, client service and new business development. In addition, she lends her experience to driving strategy for new product launches, creative development and direct marketing consultation for a variety of clients in the United States, and internationally. Prior to launching ENGAGEM3NT, Kathi was Senior Vice President at Quigley-Simpson Multi-Cultural where she spearheaded the creation of the agency’s multi-cultural marketing division. Kathi sits on the Advisory Board of Electronic Retailer magazine, and is a member of ERA, serving on their US Hispanic Council.
Kathi Moore is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

Ken Osborn, Liquid Focus Direct
Having started his professional career on Wall Street working with Smith Barney, Merrill Lynch and Oppenheimer, Ken became involved in the Internet as an investor and adviser. He co-founded his first company in the 1990’s, Liquid Focus, which became a well sought after interactive media buying agency, managing online direct response campaigns for the likes of E*Trade and Microsoft. His first entre into DRTV brought Ken success with a campaign that made such an impact in its industry it was published in The Harvard Business Review. Ken has spoken as an industry expert during trade shows and seminars and has been written up in industry magazines such as the Electronic Retailer magazine. Today, Ken is CEO of Liquid Focus Direct, the first closed loop provider in the direct response marketing industry; offering production, ecommerce, telephony and online marketing services as a comprehensive, turnkey service package.
Ken Osborn is speaking on the "Engage Consumers in Their Natural Habitat" panel in Track 2.

Chris Peterson, R2C Group
Chris Peterson has 25 years' experience in relationship marketing, 14 of which include the integration of interactive technologies in marketing communications. His comments have appeared in the Wall Street Journal and he is profiled in Tom Petzinger's book, The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace. He is a frequent speaker at industry events, including the Institute for Management Consultants, Direct Marketing Association, PRSA and the National Center for Database Marketing conferences. Prior to founding the San Francisco branch of R2C Group, he was CEO of FusionDM and Publicis Dialog. Mr. Peterson has lead marketing strategy for WebEx, eBay, Microsoft, HP, Google, Sprint, Applied Biosystems, PeopleSoft, Siebel, 3Com, Bay Networks, Sybasse, IBM, Union Bank of California, 21st Century Insurance, among others.
Chris Peterson is moderating the "Engage Consumers in Their Natural Habitat" panel in Track 2.

Rick Petry, Rick Petry, Creative Writer LLC
Rick Petry, a noted authority on direct marketing, provides creative and consulting services to marketers. A veteran of 20+ years in the business, Rick has worked with virtually every product category from fitness to housewares to financial services, resulting in over $1 billion in direct sales. He is a past Chair of ERA whose irreverent column on all things direct marketing-related is the most avidly read in Electronic Retailer magazine.
Rick Petry is moderating the "Triggering the Purchase Impulse: Create the 'Ah-Ha' Moment" panel in Track 1.

Drew Plotkin, LaunchDRTV
Drew Plotkin is the Creative Director and CEO/Co-Founder of LaunchDRTV, a full service direct response production company located in Marina Del Rey, California. LaunchDRTV specializes in highly branded infomercials and has enjoyed an extremely high rate of success across multiple categories, including fitness, beauty, housewares, and more. Recent top hits have included Murad's Resurgence and Beachbody's Ten Minute Trainer by Tony Horton, which ranked #1 on the IMS for multiple weeks. LaunchDRTV was also recently honored with the prestigious TELLY award for creative excellence in DRTV for Chalean Extreme, produced for industry powerhouse Beachbody. And while the LaunchDRTV team enjoys their commercial success, their greatest satisfaction comes from participating in various non-profit opportunities each year. Most recently, LaunchDRTV had the privilege of producing a PSA for the Wheelchair Foundation, which has helped bring hope, mobility and freedom to those in need around the world.
Drew Plotkin is speaking on the "Triggering the Purchase Impulse: Create the 'Ah-Ha' Moment" panel in Track 1.

Shail Prasad, Telebrands
With more than two decades of direct marketing and operation experience, Shail Prasad has helped lead TeleBrands to become an established marketing power house. He has an eye for media and campaign management and has been directly involved with thousands of products and creative tests. Shail has been an integral part of the TeleBrands executive management team that is responsible for hundreds of successful product launches, selling over a hundred million units and generating billions of dollars in consumer sales. By embracing his passion for new technologies and new media opportunities, he has expanded the scope of direct response marketing by utilizing TV, Internet, print, inbound and outbound telemarketing and other methods of engaging consumers for the purpose of developing brands and generating direct sales.
Shail Prasad is speaking on "The Hitmakers" panel in Track 1.

Patrick Raymond, Raymond Entertainment Direct
As CEO and Creative Director of Raymond Entertainment Direct (RED), a leading industry creative agency, Patrick Raymond is a true brand wizard. With Twenty years working in Television & Direct Response, 12 of those years creating success with RED, he’s got the winning formula. Known best for creating top ranking Fitness campaigns Ab Rocket™, Ab Swing™, Lateral Thigh Trainer™, and many more that have grossed Billions in worldwide sales, Patrick recently unveiled multiple successful brand building campaigns in other winning categories; including Craft & Hobby with the 2010 runaway hit “yudu™”, and other brand building campaigns in bedding, kitchen, and pharmaceutical. As a brand champion, leader, mentor, executive producer, writer and director, Patrick commits to every project with unrivaled integrity and focus.
Patrick Raymond is speaking on the "Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars?" panel on the show floor on Wednesday, September 22.

Joan Renfrow, Onyx Productions Direct
Joan Renfrow opened Onyx Productions Direct with a commitment to providing value-added production services to advertisers, ad agencies, and television direct marketers. A commitment that has built ONYX into one of the most reliable “go to” production entities for direct response TV in both English and Spanish. One of Joan’s biggest successes was the EZ Shaper infomercial for Fitness Quest. A previous EZ Shaper infomercial produced by another company contained a $99 price point that was yielding a CPO of $300. Joan produced a new show that not only raised the price point to $149, but slashed the CPO to under $40. Another of Joan’s talents is her ability to re-edit existing and underperforming infomercials and spots into successes. Among them are Fluidity Fitness, Q-Ray’s Ionized Bracelet, Nu Wave Oven Pro and Chuck Norris’ self-defense/workout videos. As a member of the Directors Guild of America, Joan holds both Unit Production Manager and First Assistant Director status.
Joan Renfrow is speaking on the "DRTV 101" panel on Tuesday, September 21.

Scott Richards, Dial 800
CEO of Dial 800 since 1996, Scott is a leading expert in the creation and implementation of Rapid Recall 800 numbers that drive calls, sales and ROI. Major advertisers such as Time Warner, Debt.com, Nestle' Waters, T-Mobile and Comcast—as well as hundreds of others—have benefited from the expertise of Scott and his Dial 800 branding team. In 2006, Scott revolutionized the field of marketing optimization with the development of CallView 360° software, empowering advertisers to monitor and control the efficacy of every aspect of their campaigns. Scott is active on the Radio Council of the Electronic Retailers Association, a member of The Direct Marketing Association, as well as 1-800 Americans for Free Trade Association.
Scott Richards is moderating the "Best Practices in Teleservices" panel in Track 3.

Forbes Riley
Forbes is known for her lifetime commitment to selling quality in-home fitness and wellness products, having promoted the Jack Lalanne Juicer, the LivingWell Health Master, the Forbes Riley SpinGym, and starring in the feature film about raw food called “Super Charge Me!” She is a frequent health and fitness guest on morning talk shows like “The Doctors”, and she can be seen regularly representing a variety of health and fitness products on HSN and The Shopping Channel-Canada. Forbes has also appeared in such hit television shows such as 24, The Pretender, and The Practice, and has been a series host on ESPN, Fit-Tv, ABC-Family, Animal Planet, TLC and many more. This year she was inducted into the National Fitness Hall of Fame. She lives in Florida with her husband and 7 year old twins.
Forbes Riley is moderating "The Hitmakers" panel in Track 1.

Greg Sarnow, Direct Response Academy
Greg Sarnow is a Direct Response television pioneer and widely respected industry authority. He founded the Direct Response Academy in 1999 as the only educational institute dedicated to the needs of the Direct Response industry. Over nearly 20 years in the industry, Greg has managed innumerable infomercial marketing campaigns. Greg spent eight years as president of American Television Time where he managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears. He built ATT’s annual revenues from $2 million to $65 million in only 6 years. Greg has consulted to multi-national corporations in the home shopping arena.
Greg Sarnow is the speaker in the "Preparing for DRTV Production: A Direct Response Academy Seminar" on Thursday, September 23 on the show floor.

Greg Sater, Rutter Hobbs & Davidoff
Greg Sater represents clients in connection with the legal issues that arise in their advertising, marketing, and sales campaigns, such as false advertising issues, trademark, copyright, patent, trade dress, trade secret, and other intellectual property issues, business contract issues, and, if necessary, litigation involving such issues. Greg has particular expertise representing companies who are involved in electronic retailing, such as direct response television ("DRTV") advertisers, direct marketers, and online marketers, in connection with their intellectual property issues, false advertising, FTC and regulatory compliance, and business contracts. In terms of litigation, in addition to jury trials, Greg has briefed and argued precedent-setting cases before the California Supreme Court and other courts of appeal.
Greg Sater is speaking on the "Waging War on Counterfeiting" panel in Track 4.

David Savage, R2C Group
David Savage is executive vice president/managing partner of R2C Group, one of the largest independently-owned direct response television advertising agencies in the country, with more than $400 million in combined billings, and offices and studios in Portland, OR, Philadelphia, San Francisco, Providence and Billings, Montana. Along with Marilyn Davis, Mr. Savage manages the 40-person Philadelphia office. He has enjoyed an 18-year career in direct response television, and is proud to have worked with many of the industry’s pioneers, top marketers and leading entrepreneurs. David plays a leadership role in the direct response television industry, as a member and former chairman of ERA’s Education Committee. Mr. Savage served for three years as the on-air spokesperson for The Sharper Image on QVC, the live 24-hour television shopping network.
David Savage is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

Jennifer Schuler, Midwest Center for Stress & Anxiety
Jennifer Schuler is the Vice President of Marketing at Midwest Center for Stress & Anxiety which has one of the longest running infomercials in the Direct Response industry. She is responsible for creative development, media strategy, online marketing and product management for the company’s flagship intellectual property program, “Attacking Anxiety & Depression”. Jennifer also leads the Midwest Center Personal Coaching program. Prior to joining Midwest Center, Jennifer worked in Brand Management at General Mills in Minneapolis and was responsible for marketing on brands such as Yoplait, Pillsbury and Big G cereals including Kix, Cookie Crisp, Fiber One and Reese’s Puffs. She holds an MBA from Stanford Graduate School of Business and a BA in Politics, Philosophy & Economics from Pomona College.
Jennifer Schuler is speaking on the "Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars?" panel on the show floor on Wednesday, September 22.

Elliott Segal, Guthy-Renker
Elliott Segal has been working in the advertising and marketing arena for almost 25 years, with 17 years of experience in the infomercial/DRTV industry. Luckily Guthy-Renker specializes in beauty products so Elliott can try to maintain a youthful presence in this invigorating industry. Since joining Guthy-Renker in 1994, Elliott has supervised production for over 150 campaigns and successfully launched brands in the beauty, diet, fitness and entertainment intellectual property categories. As the industry evolves into a global integrated marketplace, Elliott looks forward to new and exciting challenges to raise the bar and connect with the consumer.
Elliott Segal is speaking on the "The Hitmakers" panel in Track 1.

Timothy Seward, ROI Revolution
Timothy Seward is founder and President of ROI Revolution, Inc., a data driven Google AdWords Qualified Company obsessively focused on delivering profitable and scalable Pay-Per-Click advertising results. Timothy’s 26-person company manages millions of dollars per quarter of ad spend in the PPC accounts of 70 clients throughout the US, Canada, Ireland, Spain and the UK. ROI Revolution has been handpicked by Google to be one of seven charter Google Analytics consulting partners (since August 2005) and one of only four Google Analytics Seminar Leaders in the world, as well as being one of the top fifteen Google AdWords Qualified Companies in the USA.
Timothy Seward is the speaker in the "Drive Conversion Through Landing Page Optimization" session in Track 2.

Jason Spievak, RingRevenue
Jason Spievak is the co-founder and CEO of RingRevenue, a leading provider of telephony solutions to the performance marketing industry. Prior to founding RingRevenue®, Jason was a Director and Chief Financial Officer at CallWave, Inc. (CALL), a voice-over-internet software and service provider. Jason led CallWave’s successful IPO in 2004 and was a member of the senior team that delivered 12 consecutive quarters of revenue growth, profitability and positive cash flow with more than 750,000 paid subscribers. Prior to CallWave, Jason was Vice President of technology M&A in Broadview's Silicon Valley office, where he was the execution lead on more than $1.25 billion in successful transactions. Jason has also held product management roles with Nextel Communications and with Netopia (NTPA), where he helped the company complete its successful IPO in 1996. Jason earned his MBA from the Kellogg School at Northwestern University and his BA from UC Santa Barbara.
Jason Spievak is speaking on the "Phone Smarts: Real-World Mobile Success Stories" panel in Track 2.

Andy Spivak, Revenue Frontier/Media Design Group
Andy Spivak is a 17 year infomercial industry veteran, beginning his career in 1991 at SLM Fitness. Andy joined National Media/Quantum Television in 1995 and was responsible for the development and brand management of such infomercial successes as Ab Roller Plus, Larry North’s Slim Down Express, and Susan Powter’s Give Me Five. Since joining Guthy-Renker in 2001, Andy has managed the marketing and product development for the health and fitness category with an emphasis on finding, developing and overseeing creative strategy for new products and sequel infomercial brands. He has worked to create several infomercial brands, including Winsor Pilates, Gunnar’s Core Secrets, Malibu Pilates and Zumba Fitness. Currently, his responsibilities at Guthy-Renker are focused on seeking new products for developing long-term brands.
Andy Spivak is speaking on "Triggering the Purchase Impulse: Create the 'Ah-Ha' Moment" panel in Track 1.

Scott Swanson, Synergixx
Scott Swanson is the Executive Vice President of New Business for Synergixx, one of the leading brand development and consultative call centers in the direct response industry. He has over 15 years of experience in direct response call centers, media and fulfillment operations. Scott has played a key role in the success of some of the most profitable campaigns in the DR industry.
Scott Swanson is speaking on the "Best Practices in Teleservices" panel in Track 3.

Tony Sziklai, Moulton Logistics Management
Tony Sziklai is an information technology expert with a diverse background in fulfillment, customer service, and online marketing. Currently at Moulton Logistics Management, a leading fulfillment company in the direct response space, Mr. Sziklai is an advocate for generating revenue and realizing profits from back-end operations (i.e. from operations traditionally viewed as cost centers). Mr. Sziklai joined Moulton Logistics in 2003 as IT Director and in that capacity managed the development of many of the company's software products, including online order management, CRM and campaign management systems. He was also responsible for Moulton's e-commerce and online marketing initiatives. Previous to Moulton Logistics, Mr. Sziklai served as IT Director and CTO for Silicon Valley firms such as VerticalSuite and Netgami. He developed a wide-range of Internet applications and solutions for major Fortune 500 clients, and is named on several technology patents.
Tony Sziklai is speaking on the "Rapidfire: 25 Techniques to Drive Backend Profits" panel in Track 3.

Paul Teja, ABC Family
Paul Teja is Vice President of Direct Market Sales for ABC Family, responsible for all DRTV for the network as well as Disney XD and ABC Kids. Previously, he oversaw these efforts at Fox Family Channel, The Family Channel, and FitTV. On FitTV, he also coordinated sales of fitness-related products in an hourly segment called Fitness Plus. At IFE Direct Marketing he managed sales programs for MTM Licensing, MTM Music, and the live show, “Home and Family”. Mr. Teja has a BA in Communication Arts from Oral Roberts University and an MA summa cum laude in Communication from Regent University.
Paul Teja is speaking on the "Tracking DRTV Trends: 2010" panel in Track 1.

David Wallace, Syndero, Inc.
David Wallace serves as General Counsel at Syndero, Inc., a leading branded direct response company. David directs Syndero’s legal and regulatory compliance affairs, and is responsible for negotiating acquisitions and strategic partnerships for the company. David recently was appointed to ERA’s Board of Directors. Before joining Syndero, David served as General Counsel at American Reprographics Company, the leading digital document management and reproduction company serving the architectural, engineering and construction industries in the U.S. David also previously served in-house at a division of Tyco International, Ltd., and as General Counsel at ZapMe! Corporation, an online educational technology and media company. Before moving to in-house practice, David was a partner at Shapiro Buchman Provine & Patton LLP, where he represented technology and real property entrepreneurs. David received his JD from the University of California, Hastings College of the Law, and his undergraduate degree from the University of San Francisco.
David Wallace is speaking onthe "Best Practices in Advance-Consent Marketing" panel in Track 4.

Jay Weintraub, LeadsCon
Jay Weintraub has worked in the internet advertising field since January of 2000, having spent 2.5 years at Advertising.com and most recently, 5 years with the LA based Oversee.net.
Jay Weintraub is the speaker in "The Good, the Bad and the Ugly of Online Performance-based Marketing" session on Thursday, September 23 on the show floor.

Art Wing, Little Giant Ladders
Art Wing has provided leadership and innovative thinking for Little Giant Ladder Systems since the company started manufacturing Little Giant Ladders in his father's garage. He worked his way up the company, first serving as quality control manager in the Provo, Utah, factory; then as a salesman at conventions and tradeshows. Eventually, Art became the company’s dealer representative, where he developed and expanded the national dealer division, restructuring discount pricing and creating a new freight incentive program. With the success garnered through his sales and business expertise, Art was named executive vice president of Little Giant Ladder Systems in 1983. He is currently president of Little Giant Ladder Systems. Art has played a major role in turning his family’s company into one of the world's largest manufacturer of ladders. He was the creative force behind the company’s record-breaking television infomercial, co-writing and producing three very successful 30-minute shows. Art considers the employees of Little Giant Ladder Systems to be the company's greatest assets and believes in treating them as such.
Art Wing is speaking on the "Triggering the Purchase Impulse: Create the 'Ah-Ha' Moment" panel in Track 1.

Andrew Wyant, LifeLock
Andrew Wyant is the Vice President of Marketing at LifeLock where he has been responsible for the advertising and marketing programs which have made the Social Security number of CEO, Todd Davis, famous. LifeLock's growth over the past 3 years would place it among the top 10 firms on the Inc 500 list of fastest growing firms in America. Prior to joining LifeLock, Mr. Wyant has successfully launched or grown several businesses such as Health Choice and Pillsbury breads and used direct response marketing to build companies such as Natural Golf. Mr. Wyant is a graduate of the Wharton School of Business at the University of Pennsylvania.
Andrew Wyant is speaking on the "Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars?" panel on the show floor on Wednesday, September 22.

Bill Yates, Jitterbug
Bill Yates joined GreatCall in August 2007 as Vice President, Marketing. Bill is an experienced and accomplished Marketing and Branding leader with a broad background in the telecom services industry, including Strategic Brand Development, National Advertising, Direct Response, Product and Services Marketing, Channel Marketing, and Mergers and Acquisitions. At GreatCall, Bill and his marketing team support the company’s efforts to continue strengthening services and applications to aid a wide range of users—regardless of age. Jitterbug, which was nationally launched in November 2006, has become a national brand name associated with an end-to-end experience designed specifically for simplicity seekers. The company is currently building a growing portfolio of award-winning services that empower customers to better manage their overall well-being directly from their easy-to-use Jitterbug cell phone.
Bill Yates is speaking on the "Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars?" panel on the show floor on Wednesday, September 22.

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