ERA has developed a robust and dynamic lineup of more than a dozen education sessions across four different education tracks for the 2010 ERA D2C Convention. All four tracks will be held throughout the day on Tuesday, September 21 and an All Access Pass – – is required to attend. Plus, an outstanding keynote speaker and a number of additional education sessions are available to all attendees on the show floor on Wednesday and Thursday.

Register for the All Access Pass today to gain access to the knowledge you need to succeed in the direct response marketing industry.

Keynote Address (open to ALL attendees)
LOVE GOEL - GVG Capital Group
Innovation 3.0: Winning Customers in a Multichannel World
Wednesday, September 22, 9:00 a.m. - 10:00 a.m. (Margaux)

One of the most innovative business leaders of our time, Mr. Goel has served as COO of two of the world's top-three multichannel retailers, taken three Internet start-ups to billion-dollar companies and regularly advises clients such as Wal-Mart, Apple and Nike, among many others. Learn more.

Education Day: Tuesday, September 21
Track 1: Direct Response Success
10:00 a.m. - 11:00 a.m.    11:15 a.m. - 12:15 p.m.    1:30 p.m. - 2:30 p.m.	Tracking DRTV Trends: 2010 Triggering the Purchase Impulse: Create the “Ah-Ha” Moment The Hitmakers
Track 2: Digital Intelligence
11:15 a.m. - 12:15 p.m.    2:45 p.m. - 3:45 p.m.    4:00 p.m. - 5:00 p.m.	Engage Consumers In Their Natural Habitat Drive Conversion Through Landing Page Optimization Phone Smarts: Real-World Mobile Success Stories
Track 3: Operations & Profitability
1:30 p.m. - 2:30 p.m.    2:45 p.m. - 3:45 p.m.    4:00 p.m. - 5:00 p.m.	Best Practices in Teleservices     Part 1: Winning Ways to Optimize Your Teleservices Efforts     Part 2: Understanding Inbound Metrics Opposing Forces Rapidfire: 25 Techniques to Drive Backend Profits
Track 4: ERA Government Affairs – Protecting Your Profitability
10:00 a.m. - 11:00 a.m.    11:15 a.m. - 12:15 p.m.    1:30 p.m. - 2:30 p.m.	Best Practices in Advance-Consent Marketing Why a Colorado State Law Could Turn e-Commerce on its Head Waging War on Counterfeiting

Additional Education Sessions

DRTV 101
Mouton 2, Tuesday, September 21, 8:30 a.m. - 10:00 a.m.
Moderator: Stacy Durand - Revenue Frontier/Media Design Group
Speakers: Matthew Fisher - LiveOps, Sam Gorewitz - Ignite Media Solutions, Nancy Lazkani - Icon Media Direct, Inc., Collette Liantonio - Concepts TV Production, Robert Medved - Cannella Response Television, LLC, Joan Renfrow - Onyx Productions Direct, Inc.

An essential for those new to direct response television, DRTV 101 is a comprehensive primer on every aspect of DRTV, from product sourcing through production, media buying and fulfillment–all presented by best-in-class category experts! Consistently one of the ERA D2C Convention’s most in-demand education events, DRTV 101 is totally unique to the industry. It’s perfect for those just entering the DRTV space, or for veterans looking to brush up on current best practices.

Women Leaders in DR: An Open Forum (open to ALL attendees)
Show floor, Wednesday, September 22, 11:00 a.m. - 12:00 p.m.
Moderator: Julie Coons - ERA
Speakers: Patty Booth - Thane Direct, Cecilia Turner - IComm – International Commerce Agency, LLC, Katie Williams - Sylmark Group

ERA President and CEO Julie Coons will moderate a dynamic panel discussion featuring top women executives from some of the leading retailers and marketers in direct-to-consumer commerce. In addition, there will be ample time for Q&A. Don’t miss this rare opportunity to gain inspiration and learn from some of the industry’s most accomplished and engaging female executives.

Answering the Million Dollar Question: How do you Consistently Find Direct Response Success…to the Tune of Multi-Million Dollars? (open to ALL attendees)
Show floor, Wednesday, September 22, 1:00 p.m. - 2:00 p.m.
Speakers: Cathy Miller - Provo Craft & Novelty, Inc., Patrick Raymond - Raymond Entertainment Direct, Jennifer Schuler - Midwest Center for Stress & Anxiety, Andrew Wyant - LifeLock, Bill Yates - Jitterbug

How are some marketers able to go from one top-ranked show to the next and bring in millions? Learn how Provo Craft took Cricut to the top of the charts and followed directly with YUDU via Raymond Entertainment. Find out what enabled Jitterbug to swing short form success and tap into their target market. Discover the challenges LifeLock has experienced and how have they overcame these obstacles to become number-one in identity theft protection. How did the Midwest Center for Stress and Anxiety leverage multiple channels to help more than one million customers overcome depression and regain control of their lives? This seminar promises to focus on goals, challenges and solutions these marketers have encountered—and give the audience plenty of opportunity to pose questions to these top marketers.

The Good, the Bad and the Ugly of Online Performance-based Marketing (open to ALL attendees)
Show floor, Thursday, September 23, 10:00 a.m. - 11:00 a.m.
Speaker: Jay Weintraub - LeadsCon

A more-than $25 billion ecosystem, much of it accessible on a pay-for-performance model, sounds like a match made in direct response heaven, especially for a group that for the most part uses the web sparingly. If only it were that turnkey, the web would play a much bigger role for classic DR marketers. That won't stop any number of companies from positioning it as such. This session is about what works, what doesn't work, and why–when looking to hit a specific ROI online. It's about arming you with the knowledge you need to determine your online marketing strategy.

Preparing for DRTV Production: A Direct Response Academy Seminar (open to ALL attendees)
Show floor, Thursday, September 23, 2:00 p.m. - 3:00 p.m.
Speaker: Greg Sarnow - Direct Response Academy

Greg Sarnow, founder of the Direct Response Academy, will offer a peek into the world of production. Collaboration will be the main topic of this seminar. Included will be a thorough evaluation of where marketers succeed and fail in the production process, the preparation each marketer must follow before production starts and how to make sure the relationship with your production team creates magical results.

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